Creative coaching is a coaching method that helps individuals grow into their most authentic selves. The process is designed to bring the coach and the client together to collaborate on identifying and nurturing the clients’ greatest visions for themselves as people whether they are artists or just need a different perspective on life.
Not Just For Creative People
Creativity is expansive! We are creative in how we work a complex spreadsheet; break a family pattern to make a better life for ourselves; start a business; build relationships and community; create a laugh among friends, you name it. To be creative is “relating to or involving the imagination.” We are all capable of using our imaginations. Every time we make a decision we imagine which choice we want.
By using your imagination, you tap into the creative mind. The creative mind is where we can make the changes needed for a better life.
Our ability to apply these creative skills, thinking and expression in all aspects of our lives provides enormous benefits and results.
Creativity Coaching as a professional practice aims to help clients figure out how to articulate and nurture their creative vision for themselves, recognize obstacles, establish attainable strategies for moving toward their visions and in setting up systems of shred and self-accountability to assist them in achieving their goals.
Creative coaching is all about seeing challenges and solving problems using multiple perspectives. Sometimes, we get caught up in our own thoughts and habits and don’t recognize that we have the tools to see old challenges in a new way. By approaching obstacles in this way, we can often find options and solutions we’ve used successfully in the past.
Basic Principles of Creative Coaching
At the centre of coaching is the idea that clients are given the power to help themselves. Creative coaches will not offer advice, give their opinions or pass judgement, but instead, they will equip you with the tools so you can help yourself. Instead of instructing you, they will guide you to an answer. There are some basic principles of creative coaching that all coaches should follow:
- Subjectivity: we all have different perspectives, none of which are 'right' or 'wrong', but some perspectives can be restrictive and can stop a person becoming who they want to be.
- Empowerment: it is within everyone's capability to adjust their own perspective. With the tools that you learn through life coaching, anyone can learn to open their mind to achieve their goals.
- Guidance: there is a difference between an instructor and a guide. An instructor shows a person exactly what to do, whereas a guide provides the tools and support a person needs to do something for themselves. A life coach is a guide, not an instructor; they will not tell you what to do.
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Who Could Benefit From Creative Coaching?
If you’ve ever felt stuck, blocked, or you want to change direction but have no idea what to do or what changes to make then you should consider creative coaching.
Have you ever thought: if only I had more money; if only I could get my work seen by the right people; if only I could get a promotion; if only I had more time?
Have you ever thought: I really should update my website; I should call that contact I met last week; I should do a lot of things, but I just don’t have the energy or drive.
Coaching can help you deal with these, and any other issues you might have in your career, or your life.
Coaching is a means of bringing clarity to your life. It is a tool that will help you unlock your innate and natural creativity.
Coaching helps you overcome the stumbling blocks that are holding you back from being the very best that you want to be.
And there’s the core of creative coaching: it’s about what you want to be. Not what your agent, your boss, your partner, your friends, or even your life coach wants you to be.
Coaching is not therapy. Rather, it is for people who are stable and grounded, yet feel stuck. Life coaches will encourage you to look at the present and the future, rather than dwelling on the past.
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Benefits of Creative Coaching
Creative coaching can help you face your day with energy and enthusiasm, brimming with ideas and positivity to face the day. It can help you tap into your creative side so you can look at life from a different perspective and think outside the box to find solutions to your problems, whether at work or at home.
When you have clarity about what is important, essential and necessary in your work, in your life, then creative changes begin to happen. The exciting thing about tapping into your natural creativity is that once you start, your creativity overflows into all aspects of your life.
Even if you don’t think you’re the creative ‘type’, we all have creativity in us. Creativity flows from a clear and calm mind. There is nothing to stop you from tapping into your natural store of talent. It is only the clutter within your mind that prevents your true creativity from shining through.
Even if you’ve never picked up a paintbrush, it doesn’t mean you don’t have the potential for creative expression. If you’ve ever cooked a meal, chaired a meeting, played a sport or written a report, then you’ve used your innate creative talents.
Creative coaching can help bring these talents out in a client no matter your profession.
If you are a writer, photographer, artist, designer, musician, filmmaker, craftsperson or anyone in the creative industries, life coaching can help you tap into new and deeper layers of creativity to help you reach levels of success you’ve only dreamed of before.
If you are a salesperson supplying goods and services to the creative industries; if you run a gallery; if you work with public arts organisations; if you’re an artists’ agent; if you are part of any business that is connected to the creative industries; then life coaching can help you find creative solutions that will make your business more efficient, more effective and more profitable.
Finding a Creative Coach
In the UK creative coaching is an unregulated profession. This basically means that anyone can call themselves a coach. This doesn’t mean that you won’t find a great coach, it just makes it essential you do your research.
Search online directories to find coaches that have memberships with a professional body and have the appropriate insurance cover and qualifications.
Having said this, rapport is one of the most important factors in finding the right coach for you. So don’t focus solely on qualifications but instead focus on finding someone you feel comfortable with.
It’s a good idea to get in touch with a coach before you book a session. This way you can get a feel of what the coach is like before you commit yourself. Don’t feel obliged to continue if you don't want to, you are choosing someone to help you reach your personal goals so make sure you find someone you’re happy with.
There are many resources online where you can find the right coach for you. You can search for specialist business coaches, relationship, spirituality or even creative coaches (if you need some help finding creativity in your life!).
Sites like this one are full of resources to find a coach. Simply type in your postcode or town and hit the search button to find a coach near you. Here you’ll find different profiles which describe who they are and what they do.
No matter where you look for a coach make sure you do your research. Check that they have references, relevant experience and be picky!
Creative coaching is something we can all benefit from at some point in life. It can help all of us find different perspectives on life and is a tool that can enrich our lives and help us lead a happier one!
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