When you first start out as an accounting tutor, it’s easy to think that students will just show up once you get the word out, but it can be more tricky than that.

With so much competition these days, and many accounting tutors occupying the online space, it’s harder than ever to stand out.

By the same token, though, it’s an awful lot easier to let people know about your classes than it once was.

With social media, online ad boards, and video sharing platforms like YouTube, there are plenty of ways to shout from the virtual rooftops about your classes.

With that in mind, this guide will present some of the best ways you can make would-be students aware of your classes or courses. If you create and organise a course well, or spend time perfecting your classes, you can reap all the rewards of being a tutor.

If you’re curious how the pros do it, why not take a class yourself with an accounting tutor? With Superprof, you can learn the tricks of the trade from experienced and qualified accounting tutors online or in person.

But we must warn you, it doesn’t make for great reading if you’re a technophobe!

laptop desk
To find more students in this day and age, your best bet is to go online. Unsplash
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5
5 (10 reviews)
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Gift icon
1st lesson free!
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5
5 (15 reviews)
Rajan
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/h
Gift icon
1st lesson free!
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Devansh
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1st lesson free!
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Post Ads

The classic way to find students as a tutor is to post ads.

Whether it be in a newspaper, on a university campus, or online, posting ads is one of the easiest and most effective ways to start getting students to sign up for your classes.

Whereas traditionally the ads would be most effective in print, these days classified online ad boards are considered to be one of the best places to post your tutor ads.

One of the most well-known classified ad boards is Craigslist, though there are many others out there too.

One of the most compelling reasons to post ads as an accounting tutor is because they’re free.

For no-cost, they can provide a fantastic return, bringing in students for your classes to get the ball rolling.

Plus, a lot of people who would be interested in your classes will find them if they frequent the job board.

To post a good ad, there are a few things you need to include:

  •  A brief description of what you offer
  •  Course or class pricing
  •  What you can help students with
  •  Contact information

First, you’ll want to write out a short overview of what you offer so students can move on if it’s not what they’re interested in. This could be as simple as writing ‘I offer classes in accounting’.

From there, you want to go into more detail, covering how much you charge for your classes per hour, and what you can help students with. For example, can you help them to pass certain exams?

It’s also imperative that you include some contact information in the ad so that students can reach out to you with any questions or queries they may have.

Create a Website and Blog

laptop website
Believe it or not, a website could be just the thing you need to drum up more business. Unsplash

As an accounting tutor, you may be scratching your head reading this heading, but hear us out.

Even if you don’t consider yourself to be an excellent writer, we highly recommend that you create a website and/or blog to put out free content for would-be students.

How does this translate to more students?

Well, in the short-term, it likely won’t.

However, if you commit to it in the long-term, you could rise to the top and raise awareness for your brand - because at some point, you could take the leap from being a self-employed accounting tutor to a personal brand.

That’s the benefit of establishing a blog and/or website: you can dramatically increase visibility and awareness of your services, and even cultivate passive income so you’re not entirely dependent on one revenue stream.

Setting up a blog or website can be daunting, though, so here are some of the steps you need to take to make it happen:

  • Come up with a Name

Coming up with a name can literally take days or weeks if you’re a perfectionist, so set aside any aspirations of stumbling upon the perfect name and just create one.

Make it specific to what you’re going to write about, or just create a self-explanatory name such as ‘Sam’s Accounting Tips’.

This process shouldn’t take you long, and it isn’t that important in the beginning since you can change it later down the line if absolutely necessary.

  • Post regular content offering value to readers

This is the key to a successful blog: create content for your readers that offers value.

What do we mean by ‘value’?

Well, what can you tell the reader that others can’t?

What methods do you personally use that could help with specific accounting problems?

While it may seem counterintuitive to give your best work away for free, in the long run, it can secure you many followers and students provided that it's good advice.

Plus, if you post enough good content over time, there’s even a chance that you could monetise your blog one day to create an alternate source of income.

  • Advertise your classes

The key here is not to overdo it.

You want readers of your blog or website to know about the classes you offer, yes, but you don’t want to shove the information down their throats.

Instead, you can use your content as an opportunity to market your classes, so that if the reader thinks your content is good they can reach out to you and discuss the possibility of taking classes.

The last thing you want to do is only advertise your classes, and not provide any actual content or value to your readers as this is a surefire way to drive them to your competition.

Set Up a YouTube Channel

Youtube
You can set up a YouTube account as a tutor to bring more eyeballs to your services. Unsplash

You might have read the previous section and concluded that being an accounting tutor isn’t for you, because you didn’t realise that you also needed to be a good writer and marketer.

We’re here to tell you that there is another way to build awareness for your classes though, and it’s much better suited to those who prefer talking over typing.

Curious?

What if we told you that creating videos on a video-sharing platform like YouTube could also help you market your services and reach a wider audience?

While it might sound a little out of left-field and a far cry from how tutors would find students years ago, these days it’s a commonly used strategy to build a (paying) audience.

Much like with a blog, all you have to do with a YouTube channel is offer free value to your audience.

How?

By creating videos that address common questions in the field of accounting, for example. Or by making videos showing how you solve particular accounting problems, or what it’s like to work as a tutor.

The possibilities for content are endless, and you can even use topics that come up in your classes with students as ideas for future videos that you make which creates a neverending cycle of content you can use.

Just like with a blog or website, you can also monetise YouTube over time, so if you want to give yourself the best chances of financial success over time it’s a great idea to give it a go.

The way you find students with YouTube is you post videos that are relevant to the subject you teach and continue to do so until you have a small audience. Once you have a few people that are interested in your content, you should in theory have a few prospective students.

You never know, you might even discover a new passion for creating video content which can lead to all kinds of different careers and revenue streams.

Build a Social Media Presence

Last but not least, we highly recommend that you build a social media presence if you want to find more students for your accounting classes.

Again, it might not come naturally to you, and it’s probably the last thing you want to hear if you consider yourself to be a technophobe, but it’s well worth it for your career development as a tutor.

In any profession you can think of, social media can present a value proposition for generating new business as it raises awareness for your services in an easy way. Plus, the benefit of social media is that you can reach people all over the world, so if you offer online classes or courses you can appeal to students in the States just as well as England.

That all sounds great, but how do you actually use social media to bring in more students as a tutor?

First of all, you need to learn a bit about the various platforms and think about which one will be the best fit for you (though branching out to other platforms is a good idea).

How can you best deliver value to your would-be students?

Could you, for example, show off pictures of your unique accounting methodologies on Instagram, or would you prefer to offer bitesize chunks of information through text on Twitter?

Most social media platforms also have business functions, which means that if you sign up as a business owner there’ll be ‘book now’ buttons built-in or something similar which allows students to quickly contact you or sign up for classes.

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Samuel

Sam is an English teaching assistant and freelance writer based in southern Spain. He enjoys exploring new places and cultures, and picking up languages along the way.