Cooking is an interesting field since everyone needs to eat in order to stay alive. Whether somebody’s a foodie or not, it’s a skill they should have, especially if they want to learn how to cook nutritious food for themselves of their family.
You don’t need to have attended a prestigious cooking school to be able to teach cooking classes! However, you will need to have spent a significant amount of time in the kitchen, have some hands on experience, and be familiar with the recipes you want to teach.
Of course, you probably won’t become a Michelin Star chef, either, but that’s not why you’d teach private tutorials. You should teach private cooking tutorials because you want to share your knowledge of the culinary arts with other aspiring chefs.
Whether you want to teach molecular gastronomy, cooking classes for beginners, kids cooking workshops, or team building cooking classes, how do you find students?
This is the question that we’re hoping to answer in this article. Let’s go!
I’m not going to lie, you’re not the first person to think about teaching cooking privately. Private cooking tutors are popping up everywhere thanks to the popularity of cooking with shows like MasterChef and The Great British Bakeoff and the number of people who want to learn to cook.
Make sure that you offer quality cooking lessons, it could affect your ratings. (Source: geralt)
Whether you love or hate these shows, you can’t deny that they’ve inspired a lot of budding chefs to pick up their pots and pans and start cooking or baking. At the moment, it seems like you can’t go onto Facebook without seeing videos of people making baked goods, muffins, cookies, or something with chocolate.
In addition to inspiring many to become private cooking tutors, the fact that more people want to cook means that you’ll have more potential customers.
Of course, don’t think that it’s a piece of cake. The higher demand, the higher supply tends to be. This means that you’ll need to find a unique selling point to differentiate yourself from all the cooking tutors online.
You could offer wine pairing sessions as part of your lessons. (Source: Oldiefan)
When it comes to cooking tutorials, you’re spoilt for choice. This means finding your niche and differentiating from other tutors can be quite difficult. Preparation is key when it comes to offering quality tutorials.
So how do you do this? Look at the trends:
The internet is essential for anyone looking for information. Getting your smartphone out and Googling something is an everyday occurrence.
On average, people look at their phones 150 times a day, every 6 and a half minutes. This trend doesn’t seem to be going anywhere. Videos accounted for two thirds of data traffic on smartphones. There are 39,000 searches every second on Google, 227,000 connections to Facebook every minute, and 4 billion YouTube views per day (25% of them from mobile).
Instagram is a good place for inspiration and sharing pictures of your recipes. (Source: stevepb)
But what does it all mean? You can be present and omnipresent online!
As you’ve probably understood, it’s almost impossible not to use the internet when it comes to teaching cooking classes.
Social media and blogs allow you to create a link with your students. You can introduce yourself, show off the classes you offer, and get in touch with students before you even meet them for the first time. You can answer their questions, help them with recipes, advise them on fundamental cooking resources, and offer advice and tips on basic cooking techniques.
If you’re just starting out, you should get in touch with friends and family members to ask them if they could help you get some photos and videos of you at work. When potential students see how fun your lessons look, they’ll want to sign up.
Don’t forget to highlight positive reviews from current and former students to attract new students. These students are your best advertising tool, so make sure you maintain a good relationship with them.
Tutors who offer good classes will end up with even more students. (Source: RitaE)
On Superprof, we highlight recommendations from former students. For example, Sina teaches Cambodian cooking in Paris: He’s got a 5/5 rating and plenty of glowing reviews.
Céline had this to say about him:
“Sina is an excellent teacher who takes the time to help us learn about the flavours from his country while giving us useful advice! We had an excellent evening and dinner was a success!”
Loulou was also won over by his Asian cooking:
“I organised a cooking class at home with 5 friends. We had an unforgettable evening and learnt about some delicious and sophisticated cuisine. Everything was well organised, the ingredients were fresh, and the atmosphere was great. I highly recommend him for anyone wanting to have a great evening.”
You could also put together a little competition between your students where the best students wins a little prize and mention it on your social media channels. Make sure that your exchanges on social media are warm and friendly in order to create a community of budding chefs and increase the number of potential students. After all, cooking is all about sharing. Make sure that your lessons have the same atmosphere as meal with friends or family members.
Now that you know all this, the rest is up to you!