Cooking in the kitchen made easy with Patrick. Online classes in England.

Patrick's CV

Professional History

Booth, United Kingdom | B2G and B2B Below-The-Line marketing agency March 2018 to date
Marketing and Events Director / Founder

• Achieved a 35% net profit margin in the company’s founding year and 40% in the second, becoming a local industry leader in B2B and B2G based marketing services
• Set ambitious two to three-year financial projections, based on detailed tender forecasting and future contract revenue analysis
• Key project manager for the delivery of City of Cape Town Metropolitan Municipality’s 6-figure, United Kingdom based marketing projects, culminating in receiving the 2019 Best Marketing Execution Award at the World Travel Market, London
Square BV, The Netherlands | Creative agency dedicated to brands, events, artists and bands May 2018 to October 2020
Senior Account Director

• Exceeded annual sales targets, focusing on global events to identify immediate and future market share potential, and attracted global, blue-chip, telecommunications clients in Ruckus Networks, Huawei, Tejas Networks, YahLink and Voestalpine
• Led all sales and marketing communications for the company, streamlining customer interaction and satisfaction monitoring by managing all SaaS suppliers and the smooth global implementation of Customer Relationship Management (CRM) systems
• Managed the delivery of large, international project implementations, applying industrial design knowledge and experience to accurately present detailed progress to the clients and seamlessly guide the project from tender to handover
• Played a lead role in the award-winning stand design and installation for Ruckus Wireless at the AfricaCOM 2018 conference, receiving the award for “Best Stand Design and Execution”

Whaam Concepts, Cape Town | Face to face marketing and communications agency May 2015 to February 2018
Sales and Marketing Director / Co-Founder

• Developed the company’s core service offerings, growing sales pipelines and renewable revenue streams to land contracts with international clients, spread across 4 continents, increasing overall revenue by 35% within the first two years of joining
• Recruited, mentored, and led a team of 4 Sales Executives, Senior Project Managers, and Technical Support Operatives to meet the demands of the company’s rapid growth, increasing overall revenue by 80% over a 3-year period
• Identified and negotiated lucrative contracts to roll-out national retail outlets for Hisense, Seattle Coffee and WeFix

Scan Display Solutions, Cape Town | Trade show and brand activation marketing agency May 2011 to May 2015
Account Executive

• Built a client portfolio from zero clients to over 40 B2B and B2G clients within a 4-year period, most notably Virgin Active, VISA, Mauritius Tourism, Inkript, Transnet, City of Tshwane and CPUT in the financial, FMCG and tourism sectors
• Applied skilled project management ability to successfully deliver five, 6-figure projects to the Southern and East African regions simultaneously, achieving the company’s highest sales figures in 2013 and 2015
• Increased business profit margins by 20% following detailed analysis and implementation of best practice costing exercises and directing the daily operations of the design and production teams to drive business objectives well above set KPIs
• Employed unique “Living Standards Measure” marketing strategies to successfully secure the company’s first ever national retail client in Choice Clothing, managing the roll-out of new store layouts across Southern Africa

Circle Concepts, Cape Town | Trade show and brand activation marketing agency July 2009 to April 2011
Account Executive

• Instrumental in winning two lucrative, long-term contracts with Virgin Active and African Hotels & Adventures, utilising a wealth of design knowledge, advanced presentation techniques and innovative designs to satisfy the clients’ brief requirements
• Developed and introduced new, company-wide policies and project management guidelines to streamline project delivery SLAs

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Earlier Professional History

System Designer, OnePoint618, Cape Town, December 2009 to July 2010

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Education & Courses

BTech, Industrial Design, Cape Peninsula University of Technology, 2006 to 2009
MA, Interaction Design, Malmö University, Sweden, 2008 | MBA, Condensed Course, Udemy, 2020

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Key Interpersonal Skills: Problem Solving | Critical Thinking | Adaptability | Perseverance | Decision Making | Diligence