The first class is designed to be more informative, to gauge the level of English of the student and discover their interests. From there, each class will follow the structure of 25% review and 75% introduction of a new topic. Classes vary between reading, writing, speaking, listening and phonics. This can be adjusted based on the requirements of the student.
I have worked in both marketing communications for a kids educational brand and as an English teacher in a language school in Mainland China for the past 4 years. My class sizes ranged from 1-1 up to 16 students. I have a TEFL certification approved by the Beijing government. My education consists of a Master's degree in Management and a Bachelor's degree in History, both from British institutions.
Jordan Francis Boyle
Location: 42 South Street, Rochford, Essex, SS4 1BQ.
Telephone: 07(concealed information)
Email: (concealed information)
LinkedIn Profile: (concealed information)
An articulate marketing communications professional with a strong understanding of the global marketing landscape. Having communicated with the world from an in-house setting based in Shanghai, China, my expertise is focused in public relations and copywriting, frequently leading and supporting various communication campaigns that successfully boost brand awareness strategies and wider marketing initiatives.
April 2018 – July 2019 Dr. Panda Ltd, Shanghai, China.
Content Marketing and Communications Manager
Positioned in Shanghai, my role was predominantly communications oriented, managing multiple campaigns and customer solutions, whilst overseeing content marketing initiatives to secure an industry leading and engaging brand image.
Managed the brand’s media relations, working to build and project a positive brand image.
Writing and distributing press releases for product launches and internal brand developments.
Preparing interview briefs, quotations and presentations for stakeholders.
Provided strategic insights, marketing updates and statistics regarding product performance and revenue to all departments in an effort establish full transparency in internal communications.
Working closely with external PR and communications agencies to secure media coverage surrounding the company’s acquisition by a larger IP.
Managed customer solution tools, primarily Zendesk, to rapidly identify product queries, providing effective solutions or forwarding tickets to quality assurance teams where necessary.
Writing design briefs for the creative team in anticipation of product launches, including content creation for the brand’s website, social media communications and email marketing campaigns.
Led international PR campaigns, working with KOLs, social influencers and media publications to create comprehensive online coverage for product launches.
Website content management, creating webpage copy, tracking tool integration, monitoring maintenance and working with web developers to create engaging website design.
Interviewed, hired and mentored marketing assistants to support the team.
Responsible for the creative infrastructure which initiated the brand’s first affiliate marketing partnerships.
Providing creative copy for the company’s 3D animation concept bible, subsequently used to pitch its television series to broadcasters and media distributors.
December 2016 – April 2018 Dr. Panda Ltd, Chengdu, China.
As a marketing coordinator, I acted as the brand’s in-house creative copywriter which focused on providing product copy, managing social media channels and supporting both PR and email marketing campaigns.
Created and edited copy for the brand’s website, social media, newsletters, product descriptions and press releases.
Planned and created content for an engaging social media calendar, often strategizing with the US team on multiple campaigns.
Responsible for setting up and executing specially targeted paid advertisements across social media channels. Regularly reporting on results to US and China marketing managers, including the CMO.
Supported US PR team on more than 10 product launch PR campaigns, securing international coverage with both earned and paid media.
Collaborated closely with in-house creative team, assigning design briefs consistent with the brand’s visual image and identity.
Creating new product copy including product descriptions and promotional materials.
Re-drafted all copy for the brand’s new website.
Created promotional copy for a physical product sold in Apple stores across the USA and Mainland China.
October 2015 – December 2016 Education First, Chengdu, China.
English Language (ESL) Teacher
On achieving a TEFL certification in Beijing, I was employed full time at an English language school in Chengdu, south-west China, teaching English to Chinese students ages 6-18 years of age.
Education and qualifications
The University of York – Dates attended (September 2014 – September 2015)
Condensed, analysed and reported on vast, and often cryptic, amounts of qualitative and quantitative data, both of which added a rational and systematic capacity to my approach.
A noteworthy area of my research experience consisted of a Marketing Communications consultancy research report: ‘Communicating a positive PR strategy and brand repositioning in the European airline market.’
Keele University – Dates attended (September 2011 – July 2014)
BA (Hons) History with Philosophy (2:1)
Developed critical reasoning and analytical skills, with a capacity for solving problems and thinking creatively.
Attribute my nuanced and persuasive writing style.
Until recently, I was learning Mandarin Chinese once a week during a lunch hour class.
Attended events organised by the British Chamber of Commerce in south-west China and the French Consulate-General Chengdu for young professionals working in Asia. These events were valuable networking opportunities to meet other like-minded and driven individuals in business.
References available on request
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