Interpret Dendrograms and Icicle Plots

I have generated them through SPSS and now need to know how to interpret them.

Answers
SPSS_Data.docx (170 KB)
jemslie
10 May 2013
Which of the outputs are you specifically looking to interpret or do you need help with all of them?
zoe_louise
10 May 2013
With them all to be honest - I was looking at market segmenting cars for businesses and what clusters to divide them in to - but am struggling to understand the results!
jemslie
10 May 2013
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