Interpret Dendrograms and Icicle Plots
I have generated them through SPSS and now need to know how to interpret them.
SPSS_Data.docx (170 KB)
Which of the outputs are you specifically looking to interpret or do you need help with all of them?
With them all to be honest - I was looking at market segmenting cars for businesses and what clusters to divide them in to - but am struggling to understand the results!