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Leeds 
  • (2 reviews)
K
Kelly
« Gemma has that rare ability to work with groups ensuring each persons... More »
K
Kelly
« Gemma has that rare ability to work with groups ensuring each persons learning style is considered and adapts the lesson accordingly. She asks the right questions to engage you and help you work through to a solution. I've learnt lots from Gemma- both in her approach to workshops as well as in the subjects she teaches. »
£40/h
1st lesson free!
Profile and degree verified
Response Time 24h
Lessons offered by Gemma
  • Individual
The lessons will be held
  • By webcam
Taught subjects
  • Career Coaching
  • Professional Coaching
  • Job searching
  • Professional Transition
  • Pitching
Levels
  • A1
  • A2
  • B1
  • B2
  • C1
  • C2
  • Intermediate
  • Advanced
  • Professional
  • Adult education
  • Beginner

Training and development for marketing professionals from an Account Planner / Strategist with 20 years of agency experience

Methodology

My approach to teaching is down to earth and involves tools, techniques, case studies, examples from my professional life, academic theory where appropriate and collaborative work.

Sessions are always focused on learning outcomes that can be used in your professional life and usually include suggestions for further reading and self-study. If multiple sessions are booked, I set 'homework' to complete between sessions so that you get the maximum value from your teaching/training hours.

Topics covered:
- Introduction to Strategic Thinking (also available as a longer Masterclass)
- Creative Brief Writing (can be tailored for all levels of brief writing experience, takes two sessions)
- Motivational Theory for Brand Communications
- Making the case for clients to invest in Brand-led comms
- Thinking scrappy - finding insight with limited time and budget
- Being the strategic voice in the meeting room
- Brainstorming tools and techniques
- Getting more from phone/video calls using market research interview tips, tricks and techniques

If there's another topic you'd like me to cover or you're looking for more general career advice, please get in touch.

Each topic can be covered in single or multiple sessions, depending on how much depth you want to go into, however only one topic can be covered per hour-long session.

Please note that all of these topics/sessions are only available remotely by video call.

I offer a 30 minute 'free first lesson'. This would take the form of a getting-to-know-you chat about your current work situation and learning objectives.

Feedback from university Creative Advertising Course Leader - "I've had students already telling me how useful your intervention was. Thank you!"

Advertising agency training feedback - "Everyone has found it interesting, engaging and useful"

Experience

I am an Account Planner / Strategist with 20 years of experience working in planning/strategy roles (including as Head of Planning) for UK marketing/advertising/digital agencies.

Significant past clients have included Del Monte, Boots, Asda, Virgin Drinks, Warbutons, Kellogg's and a LOT of UK and Australian gym chains.

For many years as part of my role I've trained people working in agencies to develop their strategic thinking, brainstorming and creative brief writing skills.

Last year I was a Visiting Lecturer on a UK university's Creative Advertising degree course and I have facilitated over 30 brand development workshops for UK brands and businesses.

My blog has featured in Campaign magazine 9 times and I was included in Advertising Age's international 'Power 150' list of marketing agency influencers for five consecutive years.

I have a BA in Business Studies and my current focus for self-study is around motivational theory and behavioural economics.

Rates

Rate for online lessons : £40/h
Rate for 5 hours of lessons : £190
Rate for 10 hours of lessons : £360
Lessons offered by Gemma
Individual
The lessons will be held
webcam
Taught subjects
  • Career Coaching
  • Professional Coaching
  • Job searching
  • Professional Transition
  • Pitching
Levels
  • A1
  • A2
  • B1
  • B2
  • C1
  • C2
  • Intermediate
  • Advanced
  • Professional
  • Adult education
  • Beginner

Gemma's CV

Freelance Planner/Strategist
December 2018 – present
Providing planning, strategy, qualitative research and workshop facilitation services to regional and national UK marketing/advertising agencies.
Also a Visiting Professional on Leeds Arts University’s Creative Advertising degree course and delivering strategy and creative brief writing training to agency account handlers.

[Big Yorkshire Digital Marketing Agency]
Head of Digital Brand Experience
June - November 2018 (redundancy)
Strategically supporting the launch of a major UK consumer healthcare brand's new digital platform, including communications architecture, customer journey and target audience.

[Large Yorkshire integrated marketing agency]
Head of Planning
October 2016 – March 2018
Reporting to board level and responsible for all Planning, Insight and qualitative and quantitative research done by the business. Clients included the UK’s largest end-to-end fitness/retail business, the most famous name in UK home security and Australia's largest gym and fitness business.

Freelance Planner / Strategist
June 2010 to January 2017
Work included positioning territories, proposition development, new business activity, managing and moderating research projects and proving holiday cover up to Planning Director level. Clients included the UK's second-biggest supermarket, a major UK furniture retailer and an international biopharmaceutical company.

[Large Yorkshire integrated marketing agency]
Senior Planner – May 2006 to June 2010

[Large Yorkshire integrated marketing agency]
Account Planner – June 2002 to April 2006

[Large Yorkshire integrated marketing agency]
Account Planner – July 1999 to April 2001

In addition
• Market Research Society trained in Moderating, Statistics and Effective Depth Interviewing
• Experienced brand workshop facilitator with almost 30 workshops successfully executed

Education
1995 - 1998 University of Hull
BA Business Studies (Honours) 2:1 1998
Arts Editor of student newspaper 1996-1998

A Levels in Business Studies, Geography and English Language
GCSEs in 9 subjects

2 reviews on Gemma
  • 5/5

All our ratings are collected by us and are given in confidence, they correspond to a real experience.

2 recommendations

K
Kelly

Gemma has that rare ability to work with groups ensuring each persons learning style is considered and adapts the lesson accordingly. She asks the right questions to engage you and help you work through to a solution. I've learnt lots from Gemma- both in her approach to workshops as well as in the subjects she teaches.

Natasha

I only recently came in contact with Gemma from a recommendation. She was super at advising on creative strategy and planning. You could tell she's had a lot of experience and a lot to tell. Was useful in giving you steps on where you should start from and fix. Would recommend if you are unsure of anything. She'll check what you have and give you some pointers.

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at her home at your home By webcam
1 hour Not available Not available £40
5 hours Not available Not available £200
10 hours Not available Not available £400
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