Make three justified recommendations for improving the validity of the marketing research

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Make sure the people who you are conducting your market research with are actually the people who use the product and/or service. repetition, checking that the results you've got previously match the new data. Make sure that the questions you ask can be answered correctly throught the method given to answer. i.e if its a tick box of Yes or No your data will be less valid than a written answer given ( this isn't always applicable, depending on the type of research you are doing)

undergrad_liam

14 June 2012

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Help!!

Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisations marketing plans.

My selected organization is Marks and Spencers

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Make justified recommendations for improving the validity of marketing research

BTEC Nationals from 2010 - Level 3 - A Level.

I am stuck on this particular task, i have no clue! HELP PLEASE! The business in which i am studying is my school, so information relevant to that would be brilliant, thank you.

"Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans."

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Keri-Marie

Make three justified recommendations for improving the validity of the marketing research

Make at least three justified recommendations for improving the validity of the marketing research used to contribute to the development of Cadbury’s marketing plans. Hi I have problem with one of my tasks on BTEC National in Business on Distinction grade. Ive passed the first one but I have problem with another one. The one recommendation which teacher mentioned me about is: that Cadbury's staff from market research can meet with other company staff to discuss the results. Could you help me to think 3 more. I stocked with this...

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