Make three justified recommendations for improving the validity of the marketing research

Make three justified recommendations for improving the validity of the marketing research

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Make sure the people who you are conducting your market research with are actually the people who use the product and/or service. repetition, checking that the results you've got previously match the new data. Make sure that the questions you ask can be answered correctly throught the method given to answer. i.e if its a tick box of Yes or No your data will be less valid than a written answer given ( this isn't always applicable, depending on the type of research you are doing)
undergrad_liam
14 June 2012
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