The biggest challenge as a tutor is finding new clients, or should I say finding ways for clients to find you. The purpose of this blog post is to provide you with some tips on how to market yourself…
Referrals: The best place to start is to get your existing clients to recommend you to their friends, family and colleagues. Consider ordering business cards, and handing them out to clients. You could even offer them a discount as an incentive, in return for recommending new customers.
Advertising: A business card put in a local shop window may work wonders. You could also list yourself online in local listings websites like Gumtree (free) and consider advertising in local newspapers, although these may be pricey.
Make the most of your network: Some of the most effective marketing can take place at parties, get-togethers and informal settings. Take your business cards with you wherever you go and casually mention the services you provide. There will be potential clients in your social circle know may not even know that you are a tutor, and who would not hesitate to recommend you if they knew what you do.
Use an agency: these will be marketing themselves regularly and may be looking for tutors. You can find them in the local Yellow Pages, or by searching online. Just check out the commission rates.
Contact your local school: why not drop in at the local schools and see if they have any requirement for tutors? Who knows, they may also be willing to refer you to parents.
Build a website: These days, potential clients will check you out online before they contact you. Building a quick website is an effective way of getting your message across. For more details on how to do this see our blog post Tips for tutors: How to Set Up Your Website. If you are novice IT-wise, don’t worry there are quick and simple ways of getting online.
Get a logo: Getting a professional image will indicate to potential clients that you take your business seriously. Logos don’t have to be expensive, check out websites like Fiverr, which has people who can prepare one for you for as little as $5. Once you have a logo, include it on your business cards, stationery and website.
Social networking: Get your business online by setting up business pages in places like Facebook, Twitter and LinkedIn. You want potential clients to be able to find you, and these services are very popular.
It’s all about you: Tell people about you and what you do. Your website, social networking pages and advertisements should contain the information for your prospective clients e.g. your qualifications, contact information, types of tutoring offered – home or online. If you are a teacher, or have specialised in homeschoolers for example, mention them. Now is not the time to be humble or retiring.
Share your opinions: Many parents are interested in education and take time to read teacher/parenting blogs to discover new ways to motivate children. As a tutor, you probably have a host of valuable advice you can share. Add a blog to your website and write about things that interest you, and publicise these posts by sharing them on social network sites.
Use Visual Sites like Instagram and Pinterest to Show What Takes Place In Your Lessons: Why not post a short video and entertaining photographs that show you tutoring? You can also use YouTube, for instance if you specialise in maths, upload a few videos on how to solve a mathematical problem and share tricks you have learned throughout the years. If you can consistently post useful content, you are likely to build a large following, which will in turn lead to a larger client base – particularly those clients that may be interested in online tutoring.
Hopefully, this blog post has given you a few good ideas. If you would like to share with us what works for you, then please add them via the comments box and we’ll happily publish them.
We have been blogging advice for tutors for a while now – our ‘Tips for Tutors’ series. Just in case you missed any, you can find them at:
How to ensure that the first lesson goes really well
Structuring your lessons
8 ways to become a better tutor
12 teaching strategies for more effective tutoring
Developing critical thinking in your students
The importance of teaching values
How to market yourself
Your tax as a self employed tutor
How to set up your website
The best way to tutor University students
Helping a reluctant student
Using learning maps
The importance of teaching values