What are advantages and disadvantages of promotional documents?

What are advantages and disadvantages of promotional documents?

Answers
So promotional documents will be used by you or your business to tell people e.g. customers, suppliers and investors, about yourself.
jon.ellis
27 June 2012
Advantages can include: everybody receives the same message, repeatability (you can re-use the same documents time after time), dramatisation (think of the use of images, colours and logos) and adding some legitimacy to the business (professional communications = professional business).
jon.ellis
27 June 2012
Disadvantages can include: impersonal (difficult to write a single document for one group of people, as needs can be different), alienation (the wrong message can confuse and even turn people off) and cost (they can be expensive).
jon.ellis
27 June 2012
You might want to take a look at Philip Kotler's book 'Marketing Management' there's lots more there. Alternatively you could contact one of Tutorhub's business studies tutors who may be able to help you further, see https://tutorhub.com/tutors?utf8=%E2%9C%93&query=business+studies
jon.ellis
27 June 2012
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