What is a brand?

Answers
As you might expect, there are a number of definitions of what a brand is. My favourites are:
jon.ellis
20 July 2011
"A brand is defined as ‘a name, term, sign symbol or a combination of these, that identifies the maker or seller of the product" Kotler
jon.ellis
20 July 2011
"A type of product manufactured by a company under a particular name" wikipedia
jon.ellis
20 July 2011
Getting the brand image right is key to an effective marketing mix. Branding includes factors such as brand image, personality and energy.
jon.ellis
20 July 2011
When you think of brands, think of what comes to mind when you think of the world's top brands: Coca-Cola, Microsoft, Google or Disney. There is a list of the top global brands here http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx
jon.ellis
20 July 2011
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