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What is fast fashion?

Fast fashion is the term to describe clothes from a specific industry model where high-fashion trends are replicated in mass production and sold at a very low or low cost. Fast fashion brands have been able to thrive in our economy because they have been able to create a business model that has adapted to the consumer's high and fast demand at a very cheap price. Making it very appealing to consumers around the world.

However, developing countries are paying the social and economical costs of producing such garments. Furthermore, the environmental costs impact everyone on our planet.

The social and environmental impacts

In a prior article, we have seen the various social and environmental impacts of fast fashion and why there is more than one reason to break up with fast fashion. Because it might be hard to break up from one day to the next with fast fashion, there is a few things you can start doing when going shopping.

clothes waste
Fast fashion has devastating effects on environmental and social dimensions. Source Unsplash

Ethical shopping

Here we will present you a little guide to ethical shopping or how to feel less tempted to shop fast fashion.

  1. Shop alone
    We know that most of the time we prefer shopping with friends or family and make shopping a social event. But when shopping with a partner, we are more inclined to have our judgment clouded or enabled. If you rather restrict your shopping, go alone, and you will be less tempted to shop for more than you actually need.
  2. Go shopping in a good mood
    You have probably noticed that when you are feeling sad or angry, you are more inclined to fill the void of your feelings with material goods. Try to avoid this and take care of yourself instead. Going shopping in a good mood and your best clothes will also work as a reminder that you already own amazing clothes or that you are looking for something that matches the quality of your current garments.
  3. Build your capsule wardrobe 
    When shopping an item, try to name three other pieces of clothing that will match this new garment. This is important because it keeps your look and closet consistent. Oftentimes, buying a new item provokes you to buy more items to match the style or colours of this new item, instead of keeping your closet consistent and stylish.
  4. Clothes are auditioning for you, not the other way around!
    If you are not looking for basic pieces, remember that garments have to be fabulous to make it to your closet, not the other way around. Also, remember that there are tons of garments and clothes in the world that you can still try to find to fit your values and your closet. Don't rush!
  5. Do not shop during sales season
    You might be even more tempted to buy garments you do not really want or need during these seasons. Be aware to go shopping during sales season.
  6. Lauren Bravo
    Reading the book of Lauren Bravo, How to Break up with Fas Fashion, a guilt-free guide to changing the way you shop–for good, has even more tips to guide you in the break-up with fast fashion journey.

Ethical brands

A very significant step to breaking up with fast fashion is stopping consuming its products but also its publicity, and even though this might seem hard at the beginning, it just requires a bit of your time to research ethical brands. Research is easier these days with the internet, where you can double-check a brand's commitment to the environment or fair labour conditions.

High fashion

If you really have the budget, high fashion can also be an option, but even some high fashion brands have been copying the fast-fashion production model. We strongly recommend you to research prior to acquiring a high fashion garment if the brand has a high commitment to sustainability and a socially fair production process. Louis Vuitton and other high fashion brands have been part of several scandals regarding their secret supply chain or working conditions.

Sewing your own clothes

sewing
Sewing is a great skill to learn if you want to have a higher fashion commitment! Source Unsplash

Another option might be to sew a garment yourself, recycling and using clothes you no longer like or want to wear. If you don't know how to sew, you can find a tutor that will help you achieve your garment idea or dream. Even if you do not have a sewing machine, there are different techniques and ideas you can share with your tutor about different sewing methods. Once you have learned some basics, this skill will serve you in the future!

Remember that not all your garments have to be new, and don't let yourself be easily tempted while viewing shops or online shops offering cheap clothes. Another option you can consider is to share your clothes more frequently with your family and friends, or exchange garments that you like from each other's closets, this is also a great way to avoid buying too much or buying a garment that you will only use one or two times for a special occasion.

In the end, your commitment is serving a higher purpose and is a higher fashion statement.

Thrift and Vintage stores

If you are a playful person and are not obsessed with new garments, thrift or vintage stores can be a great option for shopping around. They often hide statement pieces in great condition and at a very affordable price. It is also a more interesting way of shopping because you have to look for something specific and get a chance to even find something that is more suitable for your style or looks.

 

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Cloé

Franco-Mexican freelance writer. I love writing about philosophy, poetry and social justice. Hope you enjoy my articles!