You've got your personal training qualification. You've decided on a name, had your logo designed, and your website developed. As a new PT, you have a limited marketing budget, so below, we've outlined several ways to maximise your income, many of which won't cost you anything but time.

 

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Minimise Your Expenditure

If you are looking to maximise your fees, there are many areas where you could change your practice to maximise your income. One such way would be to minimise the outgoing expenditures so that you take a higher percentage of the fee from the client.

Many Personal Trainers are bound to the gym, having to pay high rents or losing a large percentage of the client fee to the gym where they work.

A consideration would be to think outside the box and find potential opportunities to serve as an alternate location to run your sessions.

The gym can be an intimidating and unwelcoming place for many, so working out at home may appeal to some clients. Working out at the client's home or another safe space will significantly reduce the costs of hiring a gym or paying a percentage fee to a venue. Using the client's house, garden or local park has no outgoing costs meaning you take the full fee for your time.

Doing sessions in a local park or outdoor venue saves on outgoing prices and is potentially an excellent marketing opportunity. There is a good chance many people will see you and your client working out. If they see you delivering a fun and engaging session, you may get inquiries by being visible to potential clients that may not see you in a gym environment.

Your personal fitness trainer will go over every detail of your health and cover every aspect of the gym's equipment. Photo by Annie Spratt on Unsplash

Group sessions

Exercise can feel daunting to many, and the idea of exercising alone, even under the supervision of a trained PT, may still seem a scary prospect!

A great way to support clients who feel this way is to offer small group PT or buddy sessions. A small group of clients or a couple of friends build one another's confidence working together whilst helping keep each other motivated.

Other benefits include:

  • Accountability. Having a direct impact on others makes a client more likely to turn up and put in a strong effort.
  • Friendship. Clients who work out together often become friends, and clients who are already friends benefit from an activity that helps their health as well as being social.

These aspects can enhance the chances of success and adherence on an ongoing basis.

These small group classes are another great way of maximising earnings due to increased client numbers. Training in small groups can reduce the overall cost to each client but increases the income generated in the same time for the PT. For example, if you have three clients paying 75% of the usual hourly fee, they save 25%, but you as the PT gain 225% of the hourly rate a single client would pay.

 

Upskilling

It is the responsibility of every personal trainer to keep their skills and knowledge up to date and provide services in areas in high demand from both their current clientele and those within their service area.

Upskilling will both enhance the delivery to the clients with knowledge, understanding and techniques but also act to entice more clients.

Gaining specialist qualifications in areas such as Obesity and Diabetes, Low Back Pain, Life Coaching, and other medical conditions will allow you to target a larger demographic of clientele.

Embarking on short courses (Continual Personal Development courses) will boost your knowledge and application. Whether it is a practical course like Kettlebells or Suspension Training or a theory-based course for Mental Awareness, you will gain additional knowledge and skills that you can apply to your coaching and offer much more to your clients' needs and experience.

Advanced knowledge will also communicate your expertise and add value to your services, which can ultimately warrant an increase in your fees.

Never lift weights without a spotter... or your personal trainer!
The best spotter for weight lifting is your personal coach Source: Pixabay Credit: C_Scott
The best Personal training tutors available
Olajide
5
5 (15 reviews)
Olajide
£50
/h
Gift icon
1st lesson free!
Hannah
5
5 (6 reviews)
Hannah
£35
/h
Gift icon
1st lesson free!
Michele
4.8
4.8 (8 reviews)
Michele
£45
/h
Gift icon
1st lesson free!
Alexandrina
5
5 (14 reviews)
Alexandrina
£40
/h
Gift icon
1st lesson free!
Tara
5
5 (7 reviews)
Tara
£50
/h
Gift icon
1st lesson free!
Kamil
5
5 (20 reviews)
Kamil
£40
/h
Gift icon
1st lesson free!
Rebecca
5
5 (4 reviews)
Rebecca
£25
/h
Gift icon
1st lesson free!
Rodrigo
5
5 (10 reviews)
Rodrigo
£30
/h
Gift icon
1st lesson free!
Olajide
5
5 (15 reviews)
Olajide
£50
/h
Gift icon
1st lesson free!
Hannah
5
5 (6 reviews)
Hannah
£35
/h
Gift icon
1st lesson free!
Michele
4.8
4.8 (8 reviews)
Michele
£45
/h
Gift icon
1st lesson free!
Alexandrina
5
5 (14 reviews)
Alexandrina
£40
/h
Gift icon
1st lesson free!
Tara
5
5 (7 reviews)
Tara
£50
/h
Gift icon
1st lesson free!
Kamil
5
5 (20 reviews)
Kamil
£40
/h
Gift icon
1st lesson free!
Rebecca
5
5 (4 reviews)
Rebecca
£25
/h
Gift icon
1st lesson free!
Rodrigo
5
5 (10 reviews)
Rodrigo
£30
/h
Gift icon
1st lesson free!
Let's go

Maintain your quality of delivery

Maintain your passion for the job to ensure you always provide the highest service standards to your clients.

The client at 6 am on Monday should receive that same delivery, attention, and preparation as any other client throughout the week. A PT's role can be very challenging with long days, split shifts, and unsociable hours yet every client must receive consistent service.

Maintain high expectations of yourself and look to give that little bit extra. Take time to remember the details of your client's lifestyle and special events for them and their families. Acknowledge these and show genuine interest in their lives. People appreciate the opportunity to talk but be sure you are not only listening but that you're hearing what they are saying.

Checking in on clients regularly - not just because you want them to book again but because you have a genuine interest in them and their success - will help build a strong client-trainer rapport.

Avoid falling into the trap of only doing what everyone else does. Set your standards high, and value what the clients pay for your service. In turn, this will assure them that your prices are justified. It will also allow you to price yourself above that of others for the extra quality in service that you bring.

 

Develop a USP and niche down

Once you've expanded your knowledge, promoting yourself as a specialist in a particular field and developing a USP that makes you stand out from your competitors can be very profitable.

Expanding your knowledge and educating yourself in your chosen niche helps you build a reputation as an expert. Expertise like this can create networking opportunities in your local area and allow specialists in different fields or less experienced PTs to refer clients to you.

While specialising in areas such as pre and post-natal exercise or injury rehabilitation may seem like you're narrowing your potential pool of customers, you are also reducing the number of competitors and increasing your chance of converting enquiries in your target market.

 

Keep your practical experience varied to avoid stagnation

Becoming stagnant within your training can lead to you to thinking this is the way to train your clients.

Step into the uncomfortable in your own training. For example, you may not enjoy lifting heavy weights, yet going through training cycles where you do things you don't want helps you gain experience and level up areas where you have less knowledge. Revisiting feeling uncomfortable and putting yourself in the situation to experience the clients' feelings will allow you to be a more empathetic trainer.

More importantly, this opens your mind to various methods you can apply in your clients' training and the benefits they can bring – experience is key to understanding.

We all know people who avoid changing their training methods as they have made progress and feel that they do not need to change it up, but sometimes it's necessary to try something new as this may work more effectively.

Don't get stuck in a rut – show that you offer diversity and have extensive knowledge and personal experience, which helps clients trust you and increases your opinion's value.

You can build your endurance by restricting your breathing as you work out
Your personal trainer may test your endurance by restricting your breathing as you work out Source: Pixabay Credit: Tacofleur

Social media and networking

Networking and utilising free advertising are great ways to help build a reputation and endorse your services:

  • Offer free sessions to minor celebrities in exchange for allowing you to include pictures of you and them on your social media or to get some endorsement of your services. With time, this list of minor celebrities may grow through word of mouth or be noticed by an agent.
  • Write free articles (editorials) and quotes for established media outlets. If you can land a regular slot, your name will gradually become recognised, and when you start promoting your business, that familiarity might generate more business. You can also use the logos of the outlets where you've been featured to build social proof on your website.
  • Ask existing clients for reviews on your Google Business Profile and your Facebook page. Take quotes from these positive reviews to create images you can share on your other social channels.
  • Networking allows you to build a list of contacts from within and outside your industry. Referring clients to your contacts may result in them reciprocating. Aim for flexible networking groups that don't require long-term membership or a set time each week - as a trainer, you need to keep your calendar as open as possible.
  • Think of networking opportunities where you can get in front of your target niche. For example, if you've decided to be a pre and post-natal trainer, message every pregnancy and new mum's group in your local area offering a free presentation on different ways to exercise safely. Make sure you take business cards with your details so people can contact you for more information.
  • Join an online platform where you can market your services. By spending a short time creating a profile, you can leverage the marketing power of tutoring platforms that are experts in connecting you with relevant customers.

These are all just brief examples of the things you can do to raise your profile and increase your income.

Be creative with how you market your business, don't only do what all the other trainers do and remember that increasing your exposure as a trainer isn't linear. At first, you will only see tiny returns, but if you are consistent, you will see things snowball as your contacts, reviews and experience increase.

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Katie

Katie is a personal trainer, sports therapist, and massage therapist with 18 years’ experience.