business studies

what are the similarities between jaguar and oxfom

Answers
Good question. At first sight you might not think that there is much that a car manufacturer and a national charity have in common.
jon.ellis
03 November 2011
Go back and think about why both organisations exist - to make and distribute money. For Jaguar, profits go to its owner Tata, for Oxfam they go toward projects to fight global poverty.
jon.ellis
03 November 2011
It's worth using some of the tools you have been given to analyse and compare the two organisations. Look at the marketing 5P's for example: product, price, place and promotion.
jon.ellis
03 November 2011
Product: Jaguar produce motor cars, Oxfam collects donations and sells things from high street stores. At a basic level, both are meeting customer needs.
jon.ellis
03 November 2011
Price: okay so cars cost a lot more than second hand goods in an Oxfam store. But both use pricing tools like price discounting and sales for example to sell their goods.
jon.ellis
03 November 2011
Place: Jaguar sell their cars through dealerships and Oxfam through high street stores - having a physical place to sell from is important to both of them. Both also have online presences.
jon.ellis
03 November 2011
Promotion: both have very recognisable brand names and both professionally market their products. Just take a look at their websites: http://www.jaguar.com and http://www.oxfam.org.uk
jon.ellis
03 November 2011
So in summary, they are in fact alike in many ways. I am sure that you can think of some more.
jon.ellis
03 November 2011
Add an answer

Similar questions