e-commerce and e-business question

e-commerce and e-business are two concepts for electronic communication. Identify how do organizations use these concepts as a strategic edge?

Hint: to answer this question you should take into consideration the big picture and ethical consideration, clarify your answer with an example.

thank you

Answers
First you need to understand how e-commerce and e-business are inter-related. E-commerce refers to the buying and selling of products / services over the internet. E-business is a broad term used for all business activities. E.g. email, customer support and technology platforms. E-commerce is a part of e-business.
jon.ellis
29 November 2011
Lamb says that strategy is “ n ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.”
jon.ellis
29 November 2011
So strategy is about giving a business a competitive edge. Technology, along with people can enable change and provide competitive advantage.
jon.ellis
29 November 2011
So think about ways that a company could use technology to get ahead of its rivals.
jon.ellis
29 November 2011
E-commerce, could be as simple as providing a website where the public can buy your products or services. Or could maybe involve a clever way of letting customers trial your product online and digitally before they buy, e.g. read the first chapter of my book. It's a strategic edge if more people buy it as a result. To competitors they would be at a disadvantage by not doing the same thing, as their customers may shop elsewhere.
jon.ellis
29 November 2011
You may get e-business advantages for example, if you created a user community. Providing forums on your website where they could discuss problems and work them out together. The opportunities are endless.
jon.ellis
29 November 2011
In terms of ethical considerations, it depends on the examples you use. If you choose an industry which is illegal, then there are clear ethical issues. You could argue that some e-business activities, like say mass email drops to potential customers are not ethical, if they did not asked to be contacted. But in this day and age, people have spam filters that help them sort through these sorts of issues.
jon.ellis
29 November 2011
Hope that this is of use. There are plenty of tutors on this website that provide one to one tutoring if you need more help.
jon.ellis
29 November 2011
but can you be more clear on what is meant by strategic edge?
amanda5555
29 November 2011
thank you
amanda5555
29 November 2011
An edge is something that puts you at an advantage compared to your competitors
jon.ellis
29 November 2011
okay i understand
amanda5555
29 November 2011
who is lamb?
amanda5555
29 November 2011
Lamb was one of the authors of a book (along with Robert and Boyden) called 'Competitive strategic management'
jon.ellis
29 November 2011
Can I ask what level you are answering the question, is it A level?
jon.ellis
29 November 2011
yes
amanda5555
29 November 2011
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