“Cooking is about passion, so it may look slightly temperamental in a way that it's too assertive to the naked eye.” - Gordon Ramsay
For many years, people have been fascinated by cooking. More and more people are now becoming interested in cooking as a hobby. Shows like MasterChef and The Great British Bake Off have helped popularise cooking.
However, some people need help when it comes to cooking. That’s where you come in! If you're a master of the culinary arts and have the cooking skills to offer private culinary classes, you’ll need to work out how much you’re going to charge.
In this guide, we’ll help you work that all out!
Setting Your Rates According to Your Location
Firstly, when considering your rates, you need to think about the competition.
Setting your rates too low won’t help you pay the bills while setting them too high will drive away potential students. You need to see what the competition is charging for similar services.
Depending on where you live, you’ll also need to consider the average income. For example, the cost of living is higher in London and so are the average earnings. Outside of the capital, things tend to be cheaper.
Here are the average prices around the UK:
- London: £24.
- Liverpool: £18.
- Birmingham: £17.
- Edinburgh: £16.
- Cardiff: £16.
- Manchester: £16.
- Belfast: £27.
- Leeds: £15.
- Bristol: £17.
- Glasgow: £14.
- Swansea: £14.
Of course, any average is just that and prices will vary depending on what people offer. On Superprof, you can quickly search for cooking tutorials in any city or town and see what the average rate is.
You’ll also need to have a look at exactly what the tutors in a given area are offering, too.
Find out more about private cooking tutorials.
Set Your Rates According to Your Speciality
Classic home cooking, Japanese cuisine, organic cooking, etc. Your speciality will dictate how much you can charge as well.
Some recipes and cuisines are considered less technical than others and certain specialisations are more popular than others and there’s more demand for certain styles than others. This is the case with vegetarian cooking classes, for example.
The advantage is that it’ll be easier to find students. The downside is that with popularity comes competition. You’ll have to charge less to stand out.
If you offer a rarer speciality, you can charge more but you’ll probably find that you struggle to find as many students as the more popular styles.
Our advice: Check how many tutors offer the same speciality in your area. If you’re the only one, it’ll be easier to stand out (as long as there’s some demand for your speciality).
Here are some examples:
- Baking: pastries, cakes, etc.
- Oenology and wine pairings.
- Cooking workshops for team-building or hen-parties.
- Refined cuisine
- Making full meals: starter, main, dessert.
- Molecular cooking.
- Asian cuisine: Japanese, Korean, Chinese, Thai, Vietnamese, etc.
- Home cooking
- Knife skills
- Gluten-free cooking
- Basic cooking
- Italian cuisine: risotto, pizza, pasta, tiramisu, etc.
Don’t hesitate to check out the various local specialities and what other tutors are offering.
Learn how to find students for your cooking tutorials.
What Type of Cooking Tutorial Are You Offering?
The Level of Your Cooking Tutorials
The higher the level, the more you’ll charge for it. Beginners’ lessons require less planning and preparation than an advanced lesson. Of course, you can teach various levels with your rates changing according to the level your student chooses.
Similarly, you can vary your rates according to the student’s goals:
- A cooking workshop for Saint Valentine’s Day.
- A cooking workshop to prepare for a competition.
- Learning to cook traditional British cuisine, French cuisine, Italian cuisine, etc.
- Cooking hors d’oeuvres.
- Lessons for appearing on a TV cooking show.
- Baking and pastry.
- Training to become a professional chef.
- Learning how to pair wines.
- Cooking with seasonal ingredients in your upcoming classes.
Your rates need to adapt to how difficult your lessons are.
Discover how to teach private cooking tutorials remotely.
The Material Provided
If you provide the equipment and the ingredients, you'll need to factor this into your rates. This is a huge advantage for the students because they won’t have to worry about getting the shopping in before their lessons. Of course, the ingredients won’t be free.
Adjust your rates according to how much equipment you provide:
- Equipment: pots, pans, whisks, spatulas, salad bowls, meat thermometers, etc.
- Clothing: apron, hat, etc.
- Ingredients: tomatoes, beef, curry, veal, herbs, fresh pasta, etc.
Where the Tutorials Take Place
There are several places where a private cooking tutorial can take place:
- The tutor’s home.
- The student’s home.
- A cooking studio.
- A room rented for the occasion.
You can put these locations into two groups.
At someone’s home, there won’t be the cost of renting to worry about. Similarly, the student can learn in the comfort of their own home with their utensils and oven.
In a dedicated room, it’s easier to teach. The materials will usually be of a higher quality and you can teach several students at once. That said, it can quickly become quite expensive.
Learn how to teach private cooking tutorials in your students' homes.
Private Classes: Define Your Rates According to Your Profile
Experience is one of the factors that most students look for in their tutors. If you’ve been a chef for several years and have already taught cooking classes, you’ll be more likely to find students.
There are generally three categories of tutor:
- Self-taught chefs who haven’t got any formal qualifications.
- Students who are currently in a cooking school looking to earn some money.
- Former chefs passing on their passion for cooking.
You don’t need any formal qualifications to become a private cooking tutor. However, certain qualifications will help your case.
While you can show off your culinary skills and cooking techniques in a lesson, very few potential students will just take your word for it. Without word of mouth, you'll need to show which culinary institute taught you how to cook and what you specialised in.
Similarly, teaching qualifications will show that you know what you’re doing in terms of the pedagogy. Again, however, there are no formal requirements.
On Superprof, students can leave reviews for their tutor and vouch for them so make sure that your lessons are enjoyable, effective, and educational and you’ll get more positive reviews.
Encourage your students to leave glowing reviews and you’ll show up higher in search results as the more positive reviews you have, the more you can charge. Your reputation will play a huge role in how much you can charge so take care of it.
Offer Special Rates
To set you apart from other tutors, offer deals and special rates:
- A free trial cooking class is a great way to encourage students to choose you as their tutor.
- Intensive cooking lessons.
- Longer lessons at a cheaper rate per hour.
- Online private cooking tutorials over Skype.
- Reduced rates for group classes.
You can also offer discounts to students who pay for several tutorials at once.
Now you should have a better idea of how you can set your rates as a private cooking tutor.
If you'd like to become a tutor on Superprof, remember that there are three main types of private tutorial you can offer: face-to-face tutorials, online tutorials, and group tutorials. There are pros and cons to each of these for both the student and the tutor so you'll need to decide which combination of them you'll offer.
Face-to-face tutorials will be between just you and your student. In these types of tutorials, your students will expect a bespoke service. As a result, you'll be expected to put in extra hours outside of the tutorials planning and preparing the courses for each student. Of course, this extra work can be reflected in your rates as you'll be offering a premium service.
If you've got a good computer, webcam, microphone, and internet connection, you can also offer online tutorials to your students. You'll still be expected to tailor the lessons to each student but with no travelling, you'll be able to save money and schedule more tutorials per week. This means that you'll have fewer outgoings and a higher capacity for earnings, which will allow you to charge more competitively for your tutorials.
Finally, there are group tutorials. While you can't tailor these to each student, with multiple students in the tutorial, you can charge less per student as you'll have the potential to earn more per hour if the classes are big enough. Make sure you're classes are full.
To attract more students, make sure you offer the first hour of tuition for free. This is a great opportunity to impress the students and convert them into loyal customers.