Make three justified recommendations for improving the validity of the marketing research

Make at least three justified recommendations for improving the validity of the marketing research used to contribute to the development of Cadbury’s marketing plans. Hi I have problem with one of my tasks on BTEC National in Business on Distinction grade. Ive passed the first one but I have problem with another one. The one recommendation which teacher mentioned me about is: that Cadbury's staff from market research can meet with other company staff to discuss the results. Could you help me to think 3 more. I stocked with this...

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If you need more details I can provide them as I've done all assignments except that one.
adam.zizu
04 March 2012
You could also post this question on https://tutor2u.tutorhub.com, this website specialises in business studies.
jon.ellis
04 March 2012
There are quite a few areas that you could consider. Are you asking the right questions given the answers you need and do all respondents understand what you mean? Are you interpreting the statistics correctly e.g. cause & effect versus correlation. Is for sample representative? Can you use inside sources e.g barmen for research regarding beer.
er
05 March 2012
I was looking at it most widely. I contacted my friend and has done a lot of research; finally I made decision to make those sub headings as recommendations:
adam.zizu
05 March 2012
never to rely on one source for making definitive statements about a market.
adam.zizu
05 March 2012
Making the sample of sufficient size
adam.zizu
05 March 2012
Making the sample of sufficient size making sure that questionnaire answers are not ambiguous , as that could lead to misleading results
adam.zizu
05 March 2012
and ill put them
adam.zizu
05 March 2012
" the right questions given the answers you need and do all respondents understand what you mean. interpreting the statistics correctly e.g. cause & effect versus correlation." and those from you are good
adam.zizu
05 March 2012
It was really helpful.
adam.zizu
05 March 2012
Thank you so much for all your answers.
adam.zizu
05 March 2012
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