The short answer is my lessons are practical and customised to the individual. I'm a coach as much as tutor.
We can begin with covering all the elements of a digital marketing campaign, from mediums to growing a following to macro campaigns and metrics. We will cover everything you need to achieve a CIM or other professional qualification. But my coaching will set you up for success outside the academic approach, I will help you put campaigns into practice and help you achieve your goals.
I have been managing, coaching and mentoring a wide variety of people in sales and marketing for 20+ years. I can help you to move your business studies forward.
I have managed massive campaigns for PricewaterhouseCoopers (PwC) for many years, I can help you achieve that level of professionalism in your work.
PricewaterhouseCoopers (PwC)
Sustainability & Climate Change - Client & Market Development
Jun 2008 – May 2015
London, United Kingdom
I lead a talented, innovative, high performing marketing and business development team at PwC. We build and sustain complex multi channel marketing programmes designed to delight PwC's clients.
Eurobase International
Banking, Sales Director
Feb 2007 – Jun 2008
London, United Kingdom
Eurobase has a leading edge e-trading software product. I was contracted to resolve a lack of uptake in the marketplace of the product. I engaged in a program of activity that included re-launching the product set, building brand and awareness, setting the sales strategy and assisted in closing dated opportunities.
Deloitte
Senior Manager, Business Development
Oct 2004 – Jan 2007
London, United Kingdom
I joined Deloitte to develop the sales and marketing strategy for the Information Security and Privacy Practice. This area of the practice had experienced 200% growth in 2005, but was too ‘small’ to receive the focused attention of the Deloitte Corporate sales and marketing teams. The remit was to bring attention to this group both within Deloitte and establish the team as the leader in infosec consulting in London.
Guidance Software
Sales Director, EMEA
May 2002 – Oct 2004
London, United Kingdom
To ‘start-up’ the European business arm, this involved full marketing and PR lifecycle including establishing brand awareness through channel partners and creating best of breed sales tools. Also responsible for the recruitment of a sales/technical support team to evangelise the use of Encase software to the corporate market.
Entrust
Various Sales Roles
May 1997 – Apr 2001
Canada, US and UK
Entrust develops and markets public key infrastructure software for government and corporate clients to aid information security.I worked as a successful sales person continuously promoted to larger territories.
Kodak
Key Account Manager
Jun 1994 – May 1997
Ottawa, Canada Area
Kodak, though well known for its photographic products, this division’s remit was to market optical and digital imaging equipment to government and corporate clients. Yes, that means I sold photocopiers!
Education
University of Ottawa / Université d'Ottawa
Bachelor of Commerce, Honours
Marketing & International Business
1989 – 1994
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at her home | at your home | By webcam | |
1 hour | Not available | Not available | £45 |
5 hours | Not available | Not available | £225 |
10 hours | Not available | Not available | £450 |