Words can change perceptions, shift products and move hearts - Creative writing tutor with Rich

Richard and I worked together in various advertising agencies over the years, during which time he consistently produced scripts and copy that not only won (and retained) large amounts of business, but also delighted both clients and the target audience, frequently resulting in agencies picking up highly coveted, international awards.
Rich has a remarkably agile, creative brain, and can be relied on to come up with original solutions, whatever the brief - all written with a meticulous eye for detail, and a deep understanding of the craft of communication.
As well as being an absolute pleasure to work with - demonstrating both remarkable patience, and a determination to understand and solve clients' problems, however difficult the brief may seem, Rich has always been hugely encouraging to younger, less experienced writers. Thanks to his guidance and instruction, many aspiring creatives have gone on to achieve great things in the industry - and beyond.
Part of the joy of working with Rich is his passion for all things creative - as demonstrated by the great success he has achieved outside of the confines of marketing and communication.
Not content with writing some of the most memorable advertising campaigns and films of the last 30 years, he has co-authored a best-selling series of chlidren's books, which will soon be televised, and co-written both 'the book' and the songs for a lavish stage musical, that has attracted interest from international producers.

I have worked with Rich In two advertising agencies in London where he was a copywriter, creative group head and creative director. What impressed me most about him, apart from his excellent copywriting skills, was the amount of time he put into mentoring and nurturing his young creative teams. This seemed to spark an interest in them to embrace and constantly push their writing skills. Equally impressive was that he was always there for them when they needed help, reassurance or a confidence boost. A truly personable, kind and inspiring man, I feel very lucky to have learnt so much from him over the years I have known him, and know that others in my industry also have the utmost respect and gratitude for all he has taught them.