Tennis Hits for Beginner/Intermediate Players Looking to Raise Their Level in a Fun and Engaging Way

Our family found Alfie in a search for high level coaches for competitive footballers (teens/young adults). Throughout the summer, he has trained our son in the run up for his upcoming season with precision, expertise, rigor. As an elite athlete himself, Alfie is also deeply knowledgeable and engaging. Our son has enjoyed all aspects of training with him, seen great improvement for key areas in his development and returned in great shape for his new season. Another great bonus, Alfie films various footage of training sessions. The clips provide regular opportunities for our son/us to see his progress. Alfie’s definitely the best.

Alfie coached my 7-year-old son privately in London this summer - more than 10 sessions in total - and my son says he is the best coach he has had. I agree.

What stood out most was the balance he struck. Sessions were focused and structured, and when my son got a bit silly, Alfie was calm but firm about bringing him back to the task and setting clear boundaries. That matters to us: we wanted a coach who would develop his football, not run a fun kickabout, and Alfie did exactly that while keeping it enjoyable. My son never once complained about going.

He also listened. There were specific skills my son wanted to work on, and Alfie built those into the sessions and worked through them patiently. The improvement over the summer was visible across many parts of his game.

On the practical side, Alfie was professional throughout - responsive, quick to reply and punctual for every session. I'm no football expert, but he is clearly an experienced coach who knows how to teach young players.

I would recommend him without hesitation to any parent looking for a proper private coach for their child.

Alfie is incredible. We have been working with him for the past 9 months, and the biggest change, beyond the skill set improvements, is the confidence. Some coaches my children experienced lead with fault blaming which created a lot of self doubt. Alfie creates a very professional and supportive environment praising the strengths not harboring judgement over the weakness. This effect has had dramatic effect in terms of improving their confidence and self worth on the pitch. I would recommend him to anyone looking to improve in the game.

We arranged a week of coaching with Alfie for my 15-year-old son in the summer. Alfie was excellent—immediately striking up a rapport and identifying technical areas for improvement. He communicated clearly, on my son's level, listened to his requests for areas he'd like to develop, and tailored the sessions to meet those needs, e.g., shooting vs. a goalkeeper, one-on-one work with another student. I was particularly impressed with the feedback and video content Alfie kindly put together for our review. We will be booking more sessions when we return to the UK in October. Highly recommended!

Alfie has been coaching our 13yo on a one to one basis for about 6 months, and in that time our boy’s confidence and ability has really come on. Alfie has helped him to develop his skills and encouraged him to keep at it. He is kind, enthusiastic, really knows what he’s doing and gets our son to work hard in a way that is satisfying and enjoyable for him, so our son really looks forward to each session.

I highly recommend!

I came across Alfie’s profile on Instagram and instantly felt his passion for nurturing young children’s love for football.

I had been searching for a coach who would prioritise my son’s mental wellbeing while also developing and nuturing his natural talent. After our first conversation about my son’s lack of confidence, Alfie understood exactly what was needed. I was naturally cautious about introducing a new coach, but he put my son at ease straight away with his soft and gentle nature— the 1‑2‑1 sessions are fun, engaging, and full of high‑fives.

The progress my son has made in his football and confidence is no surprise with Alfie’s approach. My son looks forward to every session and doesn’t want to leave at the end!

Alfie always takes the time to give me thoughtful feedback and answers every question with genuine care, passion and guidance.

If you’re looking for a fun, engaging, kind, caring, passionate, and knowledgeable coach, Alfie is the one.

“Alfie is the best coach I have ever had.”
— My 8 year‑old Man Utd supporter ️

My son had several one-on-one football training sessions with Alfie, and he looked forward to each and every one of them. He came home energised, motivated and happy. Alfie not only offered technical skill training but was a good mentor. He understood what drives my son, his frustrations and behaviours, and provided relevant and necessary guidance to help him work toward his goals. We're very grateful.

We were over from Sydney visiting London for a month over the summer and contracted Alfie to do 1 on 1 coaching for both my boys, aged 11 and 8, who play at rep level in Sydney. We booked 10 sessions with Alfie and briefed him on what they needed to work on. Alfie then tailored each session in line with the objective. The training was fantastic, especially the drills they did around shooting, body feints, and rapid changes in direction, and transferred well to the remainder of the season. Alfie also built great rapport with the boys and was very easy to deal with and flexible with training locations. We'll be back over Xmas and plan to do more training sessions with Alfie. I couldn't recommend Alfie more highly!

We’ve been working with Alfie for over a year, and he has consistently proven to be an exceptionally trustworthy and dedicated tutor. When my son began, he had minimal experience—but thanks to Alfie’s expert guidance, patience, and commitment, he’s now playing at a level close to academy standard. Alfie’s knowledge and tailored approach have truly brought out the best in him.

Alfie always listens to what I’m looking to improve on and sets up drills which really focus on those skills. He provides feedback which is easy to understand and implement. Great coach, knowledgeable and friendly!

Thank you Alfie for the exceptional one-on-one sessions you’ve conducted with Christian. He has learnt a lot during the sessions and enjoyed them all.
Your patient coaching style has really clicked with him, making each session something he looks forward to.
We’ve noticed he’s not only getting better at dribbling and passing but he’s also more confident on and off the field. It’s clear you’re passionate about coaching, and it shows in the way you connect with the kids. Your efforts have made an impact on Christian’s development

My son has been receiving private football sessions from Alfie, and we couldn't be happier with the experience. He's kind, knowledgeable, and has excellent communication skills with young players. We began to see noticeable progress and improvement in our son's skills within just 3–4 weeks. We would definitely recommend Alfie to any parents looking to support their child's development in football.

Alfie has been absolutely fantastic with my 5-year-old son. From the very first session, he created a fun, supportive, and energetic environment that made my son feel excited about football and eager to learn more. Alfie has a natural talent for working with young children—he’s patient, encouraging, and knows exactly how to keep them engaged while building their skills and confidence.

Each session is well-structured yet playful, striking the perfect balance between learning and enjoyment. I’ve seen an incredible progress in my son’s football skills, understanding of the game, and overall enthusiasm for sports in just a few months. Most importantly, he always finishes sessions with a huge smile on his face!

I highly recommend Alfie to any parent looking for a dedicated and inspiring coach who truly connects with kids and helps them growin football.

We wanted to get some additional 1-on-1 coaching for my son to support his technical development (alongside the training that he does with his Sunday league team).

We have been delighted with the support that Alfie has provided.

Sessions are well organised and structured-with a clear focus behind each drill. The level of technical detail that is covered is really impressive. Alfie also takes time to cover the mental side of the game-talking with my son about challenges that have come up in recent matches and how best to deal with them.

Feedback to parents is really good as well. This includes video clips each week showing the main focus of the session and the work covered.

All in all, an outstanding experience and a five star coach.

I’m a complete beginner adult footballer, and Alfie taught me some of the most important essentials during the first two lessons. He gave me just the right amount of challenges so I feel like I’m learning, but also having fun and building confidence to this new sport. I also find his calm demeanour very helpful with learning in general. I highly recommend him to anyone who wants to learn from the best!

Alfie was knowledgeable, adapted to the groups needs, and came prepared with equipment and a solid lesson plan. Exactly what the doctor ordered!

I would highly recommend Alfie, as he is a highly experienced coach who only after a single lesson improved my technical football ability. He was very helpful and had a lot of knowledge about football which provided me to dribble with more efficiency and confidence, which immensely paced up my ability when playing football and made it a lot more enjoyable.

Alfie is very kind and encouraging with my children whilst also developing their football skills. He is always giving them tips on how to improve and the kids love their sessions with him!

Alfie helped our son, who previously had little to do with football, build the necessary skills and confidence to pursue football as a professional goalkeeper. In less than one year our son joined a local team in Richmond and was soon invited to several academies. Now, at age of 10, our son is playing as a goalkeeper for U12 team at the Elite London Academy Juventus. This all was possible because Alfie found a way to connect with our initially shy son that built his confidence to become a team player, as well lead with empathy and determination. Sessions with Alfie are always the best thing to look forward to (actual quote from our son).

Alfie worked with us at Harrow School to run 15 hours of bespoke football training with international students. He was professional and knowledgeable and it was a pleasure having him as part of Harrow School Short Courses. I would recommend Alfie for 1-2-1 and group training sessions. Josh (Harrow School)

Best football session I ever had. Alfie showed me how to play simply and elegantly. I recommend Alfie to anyone looking for proper football coaching.

My 7 years son did 3 sessions with Alfie.. he taught him new skills and helped him to underarnd football fundamentals better. Alfie was flexible and on time.. highly recommended

We have had a wonderful experience with Alfie, one-on-one and in a small group! He focuses on the individual child - their strengths and areas for improvement, as well as temperament. His training develops a well-thought out balance of skills, athleticism & match play. He keeps the children focused and motivated, even on drills that can be frustrating. His demeanor is caring, yet he expects and inspires a level of focus, concentration and seriousness. His approach develops intrinsic motivation, and encourages the children to cooperate with him and support each other. We are so thankful to have found him!

Alfie has been a great coach to our son. His sessions are always varied and technical and most importantly fun. Would throughly recommend Alfie!

I have been training with Alfie for just under a month now and it has been truly phenomenal. In a short space of time I have already seen significant improvements in my physical, technical and mental play. Each one of Alfie’s sessions have a balance of practical and theory that makes it clear what you are doing and why. After each session I feel my confidence and skill build. Alfie also challenges me and pushes me out of my comfort zone, for example with my left foot game. This is a part of my game I ignored in the past and already in a short space of time I have been able to start using my left foot to pass and even shoot in games more often.

I have had the pleasure of working with Alfie for the last 2 and a half years as he prepared for a soccer scholarship to university in America and have remained in contact since.

Alfie was and still is to this date one of the most mature and focused young men I have had the pleasure of working with.

Alfie works very hard on both his academic work and on the pitch, with constant desire to improve. He is always looking to better himself and I believe Alfie is a worthy mentor to any young athlete/student.