Structure is important but equally I value a certain amount of freedom when it comes to teaching English. I try to make lessons fun, engaging, and, ultimately, memorable so that the knowledge I'm passing on sticks in the brain, rather than vanishing almost immediately.
Most recently I was head of ITV Sport’s digital output, managing campaigns for events
including the World Cup, Rugby World Cup and European Championship. Working with English is
my passion, whether it be crafting a social media campaign, teaching or editing longform editorial. I live in
Brighton and love it here.
Career so far:
Digital editor & copywriter (2018-), Self-employed
I currently freelance as an editor for a number of media outlets and agencies, including ITV News and The Guardian. I also work as a copywriter for a number of clients, covering a wide range of subjects, from travel to technology. Most recently I’ve been writing ice-cold copy for snowonly.com, a website dedicated to ski properties.
Head of Digital, ITV Sport (2012 - 2017)
I was in charge of ITV Sport’s digital content, a portfolio including Champions League, England football, Tour de France, French Open tennis, Rugby World Cup, Formula E motorsport, and more. I project-managed ITV’s digital coverage of the 2014 World Cup in Brazil, the 2015 Rugby World Cup and Euro 2016. In 2017 I project-managed the development of ITV Racing’s App, working with sponsors William Hill to rebrand the famous ITV7 competition. I was also responsible for the strategy and management of ITV Sport's social media. I worked regularly on campaigns and projects with Twitter, Facebook and Instagram.
Football Editor, ITV Sport (2011 - 2012)
I was in charge of ITV Sport’s football coverage online, managing a portfolio that included UEFA Champions League, UEFA Europa League, FA Cup and England internationals. I oversaw the development (working with London agency Made By Many, following Agile methodology) and delivery of ITV’s innovative Euro 2012 website, that used the live stream model before our rivals, and one that has since become the norm.
Lead Copywriter, Studio Am (2009 - 2011)
I was lead copywriter for Brighton-based creative agency Studio Am. I delivered copy for a range of clients’ campaigns, including Emirates, The Lancet and Toyota. In this time I also did some freelance work for Ape Creative, another agency based in Brighton, working on several campaigns for Tesco, their biggest client.
Editor-in-chief/founder, Who Ate All The Pies (2006-2009)
I co-founded and then edited this football website, which grew into one of the most successful independent sport blogs in the UK, with more than a million unique visitors a month. Pies is still going strong to this day.
Editor, Stuff Magazine (2003 - 2006)
As Editor of the UK edition of the world's best-selling gadget magazine, I was responsible for the publication’s editorial direction and content, with a team of around ten staff working under me. I oversaw the successful development of Stuff's new 2.0 website, which put more emphasis on short-form video. In my time at Stuff, its ABC circulation rose by 18%.
Deputy Editor, Observer Sport Monthly, The Observer newspaper (2000 - 2003)
From launch, I was the No.2 on the editorial team behind The Observer Sport Monthly (this preceded the equally successful Observer Food Monthly). ‘OSM’ established a reputation for first-class sportswriting and bold design and won a string of awards. I also worked on Saturdays for the Observer’s sport desk, sub-editing match reports to the tightest of deadlines, plus I loved writing reviews for the paper’s arts desk.
Listings writer & Deputy Sport Editor, Press Association (1998 - 2000)
I worked for one of the UK’s biggest news agencies as its chief sports feature writer, after a stint sub-editing and writing TV listings. My work for PA was syndicated for publication by several national newspapers and magazines.
Leeds University: BA Hons degree in English Literature, 2:1
Plymouth College: 10 GCSEs, 3 A-Levels (all Grade A,B or C; A in English literature)
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